Careers at Bleu

Role

You will build Bleu's revenue machine from zero.

This is not a role where you inherit a pipeline and optimize it. There is no pipeline. There is:

• real proof (strong case studies + references)
• a clear quality bar and delivery track record
• validated service patterns (we know what works)
• founders who will work closely with you

Your job is to turn that into a repeatable GTM system.

What you'll own

1) Positioning + packaging

• Turn what we already do well into 2–3 clear, repeatable offers (less bespoke proposals every time)
• Define who we're for — and who we're not for
• Protect margin and apply guardrails (no vague scope, no "staff aug", no deals that create scope creep)

2) Revenue system (lightweight CRM)

• Build the basics in a CRM of your choice (stages, qualification criteria, templates, weekly cadence)
• Create a proposal/contract process that fits consultative, high-trust sales
• Close the loop with delivery so we keep selling what we're genuinely best at

3) Demand generation (hands-on)

• Outbound + ecosystem work: LinkedIn, warm intros, partner conversations—in Bleu's voice (direct, consultative, substance > hype) — you prospect, qualify, and close while building the sales playbook
• Turn proof into assets (references, case studies, short narratives) instead of "nice quotes"
• Work with founders on a consistent content cadence (e.g., ~2 posts/week)

4) Team (once the system works)

• Hire and manage a BDR to run the playbook you build, and/or build an AI agent for that.
• Define what a "qualified meeting" is so the BDR generates real opportunities

What you won't own

• Product decisions or roadmap
• Delivery management or post-sale customer success
• Engineering priorities or team management
• Brand marketing / creative direction (you'll collaborate with cases and content creation, but you won't be "the brand team")

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You'll do well here if you…

• Have sold or built GTM for technical services / engineering partnerships / productized dev work (not enterprise SaaS-only)
• Have built a lightweight GTM system end-to-end: ICP → messaging → outbound → qualification → proposal → close
• Can hold a real conversation with technical buyers (founders, CTOs, eng leads) without fluff
• Don't think that doing the prospecting yourself is unacceptable — you know that's the job
• Write clearly and directly (if your default is buzzwords/corporate-speak, this won't fit)
• Have high autonomy and like building systems (you don't need daily orchestration)
• Know when to say no to deals that look good on paper but damage margin, scope, or team focus

Nice to have

• Web3 ecosystem experience (protocols, DAOs, grants dynamics)
• Experience selling to technical buyers in both Web2 and Web3
• Prior experience hiring/training a BDR
• Familiarity with the Brazilian market (we're expanding Brazil as a channel too, without losing global focus)

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Logistics

• Remote (timezone range: UTC-8 to UTC+1)
• Work closely with the founders (José + Fábio) and delivery leads

Hiring process (3–4 weeks)

1. Intro call (30 min) — mutual fit, motivation, background
2. Paid async work sample (~3–4h) — ICP definition, offer framing, 30-day outbound plan, LinkedIn message, pipeline criteria
3. Deep dive (90 min) — work sample presentation + discovery call roleplay + pressure scenarios
4. Final conversation (45 min, both founders) — long-term alignment

Compensation

• Base + variable (OTE~ USD 100k/year)
• We use a fair ramp: early months focus on building the system and creating qualified pipeline before fully shifting incentives toward closed revenue
• Details shared in the interview process